Think you know Austin's South Congress Avenue? Here's what investors, developers see

But there is a renaissance going on just south of Ben White Boulevard. Get ready for creative office space, mixed-use, condos, apartments and more. The way many see it, far South Congress is on its way to being about as hip and cool as the part of the street closer to downtown known as SoCo.

“This is South Lamar (circa) 2010,” said John Collins, partner at Austin-based St. Croix Capital Realty Advisors — a real estate development, investment and advisory firm.